How YO breaks the rules by letting users set their own
Handheld digital devices have made it possible for people to carry technology with them at all times. One of the most used social and mobile software is instant messaging, having a wide range of possibilities to choose from. Users often decide to go for the product that better adapts to their communication needs and also depending on its popularity. The bottom line is being able to have a direct and immediate way to communicate with friends, family, co-workers and more.
This critique’s aim is to understand why YO, a single-tap zero character communication tool, has become a big success in a market where other apps try to include as many features as possible. This analysis is made by exploring the outstanding power of indexicality that YO presents and the unofficial conversation rules that users have created for different contexts.